June 2016 Traffic & Income Report

June was a busy month but quite a profitable one! Net income has risen for the 3rd straight month even though no new content was added. Whatever little effort I put in this month on existing sites were focused on purely content promotion. Niche Site 1 is pretty much on passive mode and affiliate marketing is living up to its reputation of being a great passive income source!

I am really excited I finally took the time to work on some new niche site ideas and I was able to launch Niche Site 2! More on that later, but here’s a summary for you my more impatient readers!

  • Traffic up 12%, revenue up 21%, and profits up 21% at $806.43
  • No new content added, extra traffic is from a mix of SEO and Reddit advertising.
  • Niche Site 2 launched.

Monthly Income Report - June 2016 - PassiveIncomeIdeas.Online

Goal Achievement Check

I did not set any goals for June other than to work on launching Niche Site 2:

I will not create any new content for Niche Site 1 or for PassiveIncomeIdeas.Online in June. Instead I will be working on a couple of new projects that take a novel approach to affiliate marketing.

Now that I have a consistent income every month from Niche Site 1, its time to start piling the profits into new projects.

I didn’t create any content for Niche Site 1 or for this blog, but I am happy to report that I did launch Niche Site 2 in June. It is not a content based site, is in a very broad niche and one that is quite competitive. However the viral factor is high there and that’s what I am counting on for traffic more than search engine traffic.

Total & Net Income from all Sites

All the income in June came from Niche Site 1. Net income or profit is up 21% even though traffic is up only 12%. Excellent – over-proportional profit growth is what I need!

Monthly Income Report - June 2016 - Bar Graph - PassiveIncomeIdeas.Online

Niche Site 1

In June, just as in May, I did not create any new content. Instead I focused on promoting recently written articles. The highlight was my first paid ad campaign on Reddit.

Niche Site 1 – Traffic and what I learnt running Reddit ads

Reddit is a very attractive platform for advertisers because you basically have your target audiences neatly grouped and segmented, waiting to be advertised to. Did I say that the traffic you can generate from Reddit is incredibly engaged as well?

In my previous income report, I explained how I generated a lot of organic interest in Niche Site 1 and the resulting bump in search engine traffic. That got me thinking – there’s more traffic to be had right?

So I started looking into Reddit advertising. There are a few guides put there but most of them are a bit outdated. Reddit has changed a lot in 2016 and so has their advertising platform. So my first attempt was really an attempt to learn the ropes. Here are the results of the two different campaigns I created with the objective of driving traffic to my website:

CampaignSub-reddit MembersBudget ($)Spent ($)CTRReach/$Clicks/$CPA ($)Duration
Sub-Reddit 15-10 million1010.490.30%137340.249 days
Sub-Reddit 210,000 - 15,000102.351.58%2694430.0239 days

What are my learnings from the Reddit ad campaigns?

  • A single ‘creative’ can be used in multiple campaigns.
  • Target specific reddits and sub-reddits, instead of interests.
    • I chose Sub-reddit 1 for my first campaign as its very broad and I thought would net me a better click through rate. Wrong, the more focused Sub-reddit 2 did much better simply due to the fact that the members there are more interested and engaged in the topic.
  • Create a separate campaign for each reddit/sub-reddit.
    • That way I could track the performance in each sub-reddit separately.
  • Text posts engage Redditors quite well.
  • You don’t need a massive budget or CPM bid if the groups you are targeting are small (<10,000)

Now let’s look at the traffic statistics for June from Google Analytics:

Monthly Income Report - June 2016 - Traffic Sessions - PassiveIncomeIdeas.Online

  • Traffic hit 10,000 page views for the first time, up nearly 12% from May.
  • Session duration is falling and bounce rate is increasing – not good signs.

Niche Site 1 – Affiliate Marketing Income and expense breakdown

Amazon Affiliates (US, UK, DE, FR, CA)+$871.73
TopCashBack UK0
Hosting, Domain & Ad Expenses (Monthly)-$65.30

I always talk about (Revenue Per Mile) RPM which simply tells me how much money I earned per 1000 page views. But I have been thinking, what I really care about is my Net Profit per 1000 page views (I will call it PPM). I am not sure whether this is a standard metric but this is what I have been reporting in the past, but I mistakenly referred to it as RPM. I have corrected past income reports to now mention both.

RPM as defined by Google is:
RPM = (Estimated earnings / Number of page views) * 1000

My revenue was 871.73 I had 10080 page views in May. So the RPM for June was $86.48

Net Profit was 806.43. So Profit per 1000 impressions (PPM) in June 2016 was $80.00

Niche Site 1 – Grind report

I spent around 3 hours in June managing the Reddit ads and doing some WordPress maintenance. I must have worked around 5 hours on Niche Site 2, bringing the total to around 8 hours.

Niche Site 2

I have bought the domain, and set up Niche Site 2. I used the Genesis Framework and the Dynamik Child Theme to create this site on WordPress. I am going to be focusing on this site in July.

What about this blog?

I have been neglecting this blog really due to just generally being busy with life. My primary focus is on keeping the my sole money-maker Niche Site 1 ticking over. The secondary focus is on creating additional niche sites and that’s what I have been focusing on.

Goals for July 2016

I have been doing only promotion in May and June. I think its time to start writing some content for all my websites again. So my goals for July are:

  • Write one long high-quality post for Niche Site 1.
  • Write one long high-quality post for PassiveIncomeIdeas.Online
  • Break through $1000 revenue per month.
  • Profit growth over-proportional to traffic growth.

So how are your Internet marketing ventures going? Is there something I can do better, or something you would like me to write about more? Leave a comment!

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  1. Reply
    Matt | MyAppIncome August 30, 2016 at 10:28 am

    Congratulations, it must be a fantastic feeling to have a truly passive source of income.
    Would it be possible to see a graph of RPM and PPM over time? It would be really interesting to see if there are any spikes and what might have caused it.
    Jumping over to July’s income report to see if you hit your goals 🙂

    • Reply
      PiiGirl August 30, 2016 at 8:51 pm

      Thank you! I never imagined it would be possible for me as I read others’ income reports and thought “I wish I could make a $100 on the Internet a month”. I still can’t believe it sometimes hehe it will take some time to get used to it I guess. I can hardly wait to check my Amazon Associates account each day when they update it with the previous day’s sales.

      You know what, plotting a graph of RPM over time is what I was thinking of as I wrote this report! You confirmed my feeling that it would be interesting to see how stable it is over time.


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