June was a busy month but quite a profitable one! Net income has risen for the 3rd straight month even though no new content was added. Whatever little effort I put in this month on existing sites were focused on purely content promotion. Niche Site 1 is pretty much on passive mode and affiliate marketing is living up to its reputation of being a great passive income source!
I am really excited I finally took the time to work on some new niche site ideas and I was able to launch Niche Site 2! More on that later, but here’s a summary for you my more impatient readers!
- Traffic up 12%, revenue up 21%, and profits up 21% at $806.43
- No new content added, extra traffic is from a mix of SEO and Reddit advertising.
- Niche Site 2 launched.
Goal Achievement Check
I did not set any goals for June other than to work on launching Niche Site 2:
I will not create any new content for Niche Site 1 or for PassiveIncomeIdeas.Online in June. Instead I will be working on a couple of new projects that take a novel approach to affiliate marketing.
Now that I have a consistent income every month from Niche Site 1, its time to start piling the profits into new projects.
I didn’t create any content for Niche Site 1 or for this blog, but I am happy to report that I did launch Niche Site 2 in June. It is not a content based site, is in a very broad niche and one that is quite competitive. However the viral factor is high there and that’s what I am counting on for traffic more than search engine traffic.
Total & Net Income from all Sites
All the income in June came from Niche Site 1. Net income or profit is up 21% even though traffic is up only 12%. Excellent – over-proportional profit growth is what I need!
Niche Site 1
In June, just as in May, I did not create any new content. Instead I focused on promoting recently written articles. The highlight was my first paid ad campaign on Reddit.
Niche Site 1 – Traffic and what I learnt running Reddit ads
Reddit is a very attractive platform for advertisers because you basically have your target audiences neatly grouped and segmented, waiting to be advertised to. Did I say that the traffic you can generate from Reddit is incredibly engaged as well?
In my previous income report, I explained how I generated a lot of organic interest in Niche Site 1 and the resulting bump in search engine traffic. That got me thinking – there’s more traffic to be had right?
So I started looking into Reddit advertising. There are a few guides put there but most of them are a bit outdated. Reddit has changed a lot in 2016 and so has their advertising platform. So my first attempt was really an attempt to learn the ropes. Here are the results of the two different campaigns I created with the objective of driving traffic to my website:
Campaign Sub-reddit Members Budget ($) Spent ($) CTR Reach/$ Clicks/$ CPA ($) Duration Sub-Reddit 1 5-10 million 10 10.49 0.30% 1373 4 0.24 9 days Sub-Reddit 2 10,000 - 15,000 10 2.35 1.58% 2694 43 0.02 39 days
What are my learnings from the Reddit ad campaigns?
- A single ‘creative’ can be used in multiple campaigns.
- Target specific reddits and sub-reddits, instead of interests.
- I chose Sub-reddit 1 for my first campaign as its very broad and I thought would net me a better click through rate. Wrong, the more focused Sub-reddit 2 did much better simply due to the fact that the members there are more interested and engaged in the topic.
- Create a separate campaign for each reddit/sub-reddit.
- That way I could track the performance in each sub-reddit separately.
- Text posts engage Redditors quite well.
- You don’t need a massive budget or CPM bid if the groups you are targeting are small (<10,000)
Now let’s look at the traffic statistics for June from Google Analytics:
- Traffic hit 10,000 page views for the first time, up nearly 12% from May.
- Session duration is falling and bounce rate is increasing – not good signs.
Niche Site 1 – Affiliate Marketing Income and expense breakdown
|Amazon Affiliates (US, UK, DE, FR, CA)||+$871.73|
|Hosting, Domain & Ad Expenses (Monthly)||-$65.30|
I always talk about (Revenue Per Mile) RPM which simply tells me how much money I earned per 1000 page views. But I have been thinking, what I really care about is my Net Profit per 1000 page views (I will call it PPM). I am not sure whether this is a standard metric but this is what I have been reporting in the past, but I mistakenly referred to it as RPM. I have corrected past income reports to now mention both.
RPM as defined by Google is:
RPM = (Estimated earnings / Number of page views) * 1000
My revenue was 871.73 I had 10080 page views in May. So the RPM for June was $86.48
Net Profit was 806.43. So Profit per 1000 impressions (PPM) in June 2016 was $80.00
Niche Site 1 – Grind report
I spent around 3 hours in June managing the Reddit ads and doing some WordPress maintenance. I must have worked around 5 hours on Niche Site 2, bringing the total to around 8 hours.
Niche Site 2
What about this blog?
I have been neglecting this blog really due to just generally being busy with life. My primary focus is on keeping the my sole money-maker Niche Site 1 ticking over. The secondary focus is on creating additional niche sites and that’s what I have been focusing on.
Goals for July 2016
I have been doing only promotion in May and June. I think its time to start writing some content for all my websites again. So my goals for July are:
- Write one long high-quality post for Niche Site 1.
- Write one long high-quality post for PassiveIncomeIdeas.Online
- Break through $1000 revenue per month.
- Profit growth over-proportional to traffic growth.
So how are your Internet marketing ventures going? Is there something I can do better, or something you would like me to write about more? Leave a comment!